Typically a vintage mannequin is a model from the previous time. It may be today’s replica, or a genuine design from that age. These mannequins have that naivety and beauty related to times of old, so when placed in a shop window they offer a sense of timelessness. The question is what time to choose from? The times that depict the most interest would be the 1960’s along with the 1930’s. It could be that those situations reflect the so called great productive times and instances of societal change. Additionally these mannequins generate interest and charm from the classic connection with those times.

Differentiation

Among the objectives of advertising is differentiation   that is, standing out of the competition   particularly in a crowded market place? The implementation of the vintage mannequin creates that awareness by offering a place of difference. It can also state and mention exactly what the retailer stands for. Remember the design is important in making shore the information is proclaimed from the visual display technique. Because the 1940s we have observed a considerable change in the body size of people. Older style mannequins are smaller in level and proportion, where modern day mannequin are fuller older and thought. Whilst the body would not do the clothes justice, consequently the usage of a vintage mannequin body to produce today’s apparel might not be correct.

However the usage of a classic head on that body may identify the mannequin along with the window and store display and provide meaning to today’s body size. These can be suited to any model to offer someone looks. A top percentage of vintage mannequins were custom forms and dressmaker forms, presented the kind of apparel that was worn at the time. Vintage heads can also be fitted to contemporary varieties that were comparable to offer a sense of antiqueness.

Mannequin construction has changed

In the early mannequin days, mannequins were made of cable, papier, mache and plaster. Naturally these would not be suitable or correct in today’s time with security issues abounding and were quite large. Recently mannequins were made of fiberglass which presented a far more lightweight model and relatively better finish. More detailed heads became possible, as advanced moulding materials were released and these are apparent in the middle to later area of the last century. Today, mannequins are made from various resources including fiberglass and various plastics. The advantage of these materials is the fact that they permit the maniqui to be repaired and rejuvenated without starting from scratch.